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Be one of the 200 building Soo Rich from the beginning.

We're bringing together 200 people who care deeply about sleep, performance and living better. They'll try our prototypes, challenge our thinking, shape our products and help us build what comes next.

You don't just get early access. You get a seat at the table.

Free
To join
200
Members total
150 days
Before launch
Where we are Formulations are locked. Manufacturing hasn't started. Samples and prototypes exist. Nothing is on sale yet.
What is the Founding Community?

The first 200 people who will experience Soo Rich before launch and help shape the brand and products.

This is not a waitlist. It is not a newsletter. It is not a loyalty programme. It's a founding cohort helping build the sleep category from the beginning.

Joining is free. Membership is selective and requires an application.

Who we're looking for

People who care deeply about sleep, performance and recovery.

You don't need an audience. Follower count is not the point. Caring about your sleep and being willing to tell us the truth is.

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What founding members get

Nine things reserved for the first 200.

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32of 200 spots claimed
16% filled 168 still open
The founding phase

The first 150 days

You won't just be waiting for Soo Rich to launch. You'll help us build what launches.

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Your role
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150 days from here

Already excited about taking this journey with us?

Applications are open now. It takes a few minutes.

The problems we're solving

Sleep is not one problem.

Eight different frustrations, eight different moments of the night.

“I can't fall asleep.”
Sleep onset
“My mind doesn't switch off.”
Before sleep
“I wake up in the middle of the night.”
Sleep continuity
“I wake up tired.”
Morning
“I sleep eight hours but still feel exhausted.”
Deep sleep
“I don't feel recovered when I wake up.”
Recovery
“My sleep schedule is all over the place.”
Consistency
“I've tried magnesium, melatonin and every sleep hack.”
Everything
The Soo Rich philosophy

Tomorrow starts today.

Good sleep isn't eight hours on a clock. It's waking up recovered, clear and ready to perform. The brain is complex, sleep chemistry is complex, recovery is complex. Our job is not to make sleep sound complicated, it's to turn the science into rituals you'll actually repeat.

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A glimpse

What you may get to try.

See how we're building it →
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Application received.

Thanks for putting your name forward.

We're selecting 200 Founding Members and taking the time to review each application and the profiles you've shared.

We'll get back to you if you're selected.

01
We read it
Every application is reviewed by the Soo Rich team.
02
We select
200 Founding Members across cities, routines and reasons.
03
You hear from us
Selected members get an email and a WhatsApp invite to the group.
Back to Soo Rich
The application

Apply to become a Founding Member

We're selecting 200 people to help us build Soo Rich from the beginning.

Free to join 200 members 8 questions
01 Who you are
02 Where you're based
03 Social profiles

Add whichever you use. None are required.

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04 Tell us something about you
05 How do you sleep right now?

Select all that apply.

06 Are you doing anything to improve your sleep?

Select all that apply.

07 Why do you want to join?
08 How would you like to contribute?

Select all that apply.

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Free to join. 200 members total.

200 people get to help build Soo Rich before everyone else gets to experience it.

Tomorrow starts today.

Apply to join
Back to soorich.com India's most honest sleep brand. Pre-launch.